Costumes and the make-up used within music videos are essential in portraying a certain image or message. From doing some music video research, I found that certain genres of music had a specific style of clothing and use of make-up. For example, rock bands dress in black ‘emo’ style clothes, with thick black eye make-up, whereas heavy metal bands tend to have long hair and a hippy dress sense about them. It therefore made me realise that the way artists dress can also hint to the audience about what genre of music they play.
For example, in Rihanna’s song ‘California King Bed’, which has connotations of a romantic love life, she is dressed in small shorts and a bandeau which is revealing and links in with the meanings behind the lyrics. He red hair represents lust and love, and her subtle but sexy make-up links in with the fact that she’s ‘in bed’ so doesn’t need make up. The bright colours used within this video make the audience aware that she is happy, and the fact that her bed is situated in the clouds suggests that shes in a dream world.
In terms of camera types and shots, it is essential to use a variety of different camera angles and shots, however the use of close-ups and extreme close-ups are essential in order for the audience to be able to identify with the artist, which is common in most music videos. Therefore, my partner and I are making sure that we use a lot of close-up shots in our own official music video in order to make the video appear as realistic as possible.
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