Music videos generally work around the music, iconography and the lyrics, which are designed to provide pleasure in order to keep the viewers watching and to encourage repeat viewings. Music videos generally fit into 3 categories; performance based, narrative based and concept based. The relationship between the lyrics and visuals can illustrate, amplify or contradict with the music. Andrew Goodwin identified the following features of music videos:
1) Music videos tend to have genre characteristics shown within the video, for example, heavy metal bands have their music video based as a performance on a stage.
2) A relationship shown between visuals and lyrics – which can illustrate, amplify or contradict the music.
3) A relationship between music and visuals – which can illustrate, amplify or contradict the song.
4) The music video will include a lot of close-ups of the artist or band members, and the artist may develop a visual style across their work.
5) Music videos will uses the notion of looking through screens-on-screens, telescopes etc. and uses voyeurism (flaunting of the female body)
6) There will be intertextuality references, for example, to films, television programmes and other music videos.
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