Performance, Narrative and Concept based music videos

After researching music videos and studying in lessons, it has become evident that music videos fall into three main catagories; Performance based, Narrative based and Concept based. Below are music videos that relate to each one of the three.

Performance based - Turn Me On (Kevin Lyttle)

 Here is an example of a performance based music video. It is evident that the producer is selling the artist through their performance rather anything else. The audience are kept entertained through the dirty dancing and the sexual content of the video, an example being the females dancing in revealing clothes. In addition, the audience rarely get to see the actual artist singing or the other band members.

Narrative based - Last Friday Night (Katy Perry)

This is an example of a narrative based music video. The audience are able to notice this just by the establishing shot as it is an extreme long shot, not common in music videos. As well as this, the video has titles presented over the establishing shot as if it was a film you would see in the cinema. The actual soundtrack also doesnt come in straight away and you see the artist (Katy Perry) acting out a scence at the beginning, that relates to the narrative of the music video. When the soundtrack comes in, the audience get to see snipits of the artist singing, however the narrative continues throughout. The audience are kept entertained as they want to know what happens to the artist in the end, making this video a very successful one.

Concept based - Innocence (NERO)

This music video is an example of a concept based video, established around the idea of presenting the narrative of the video as a cartoon. These types of videos tend to be fairly unusual as it is based around one idea. Despite this, it also fits into the catagory of a narrative based music video. This is when I soon came to realise that it is very rare that music videos are one set type, but in fact frequently incorporate a mixture of these elements, for example the video above, which is both concept and narrative based.