Analysis of music video by Kesha - Your Love Is My Drug

It was one of our tasks in lesson time to work in pairs, analysing and decontructing a music video of our choice which we then had to present in front of our fellow peers. My partner and I chose to analyse 'Your Love Is My Drug' by Kesha, and these are our bullet points we came up with:

 

-  Starts with close-up camera shots and tracking shots to make the audience aware of the setting as well as the artist and other characters.

-  Point of view shots from the artist are frequently used, making the audience feel as if they are a part of the narrative in the music video.

-  Animals are regularly used in the camera frame to emphasise the fact that shes in the wild and perhaps a part of the wild. Also hints that she is in the middle of no where and that the artist is away from normality.

-  Kesha walks and sings to the beat and rhythm of the song, which is common in music videos.

-  When the artist wears the mask, it suggests that she feels like a part of the environment surrounding her, illustrating that she has a love for the wild and animals and doesn't mind being arounf them.

-  The artist frequently interacts with the audience by pointing to the camera, which draws the audience in and again makes them feel more connected to the artist. This helps to sell the artist to the audience, and the image that she is portraying.

-  When the artist sings, 'Your love is my drug', a 'bug eye' effect is used over the camera shot which related to the lyrics of the song about being on drugs and the hallucinating effect it may have. It could also relate again to the environment and the fact she is surrounded by wild animals.

-  There are a lot of jump cuts, but used in the same setting from different view points. These jump cuts are generic conventions of music videos.

-  The outfits and costumes they wear as well as the jewellery represents their 'hippy' style of life. This also connects to the lyrics of the song as it talks about drugs illustrating the hippy way of life that is known as 'live, laugh, love'. The setting also links to this theme about 'squatting' and travelling around, not having a fixed home to live in.

-  The bright colours of the cartoons again relate to being on drugs and the bright colours people can sometimes hallucinate as well as the hippy theme.

-  When the characters themeselves turn into cartoons it shows a sense of being invinsible and that by having each others love, they can fight against the world. This effect also draws the audience in more as the mood of the video is constantly changing and give the audience something different to watch.

-  A star transition is used to swap from the cartoons back to reality. The use of the star again has a hippy feel to it and make the video more fun to watch from the audiences perspective.

-  The use of the sun set emphasises the characters love as it is romantic and shows the audience the connection between both characters. Close up shots are used of both characters being close together, which can be seen as voyeuristic as the audience want to carrying on looking at both characters as it can be pleasing for the audience.

-  The neon paint on the woman at the end of the music video gives the effect that they are in a tribe, reflecting on the setting and that they are in the wild. It also connects to the idea of bright colours and the hippy theme.